Strøm hoists flag at Reykjavik Bar Summit
27 February, 2015
Strøm from Copenhagen has won the battle of the bars at the inaugural Reykjavik Bar Summit, winning what many observers consider to be the greatest trophy in bar industry history: a stuffed mounted puffin.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
